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Throw Away the Templates: Five Tips to be Unique With Your Website
It’s easy to stand on the shoulders of giants, but in business it’s better to be unique and stand out from the crowd. Here are some tips on crafting your website into something different from the competition. As any contemporary small business owner can tell you, the game of building a successful company has changed [...]
Continue reading...Behind the Scenes at Walmart
13. November 2012
Everyone knows the power of word of mouth marketing, but unfortunately the same forces that drive that also fuels the power of negative marketing. A company’s reputation is easily shattered, and as of lately one of the growing trends seems to be leaked videos of disgruntled workers doing illegal or stupid behavior while on the [...]
Continue reading...American Apparel Controversy: The “Hurricane Sandy Sale”
8. November 2012
American Apparel sent out an email blast last week during hurricane Sandy that said, “in case you’re bored during the storm”. Yes, it was a Hurricane Sandy sale, where customers got 20% off for 36 hours. The ad also demonstrated a map with the Northeastern states where the sale was available highlighted in red. At [...]
Continue reading...Social media and business in today’s environment
22. August 2012
Social media is an integral part for any business. It is extremely crucial for developing client base as well as for marketing. Over a period of time, the shift has completely changed from being just a fad to being a must for all businesses trying to grow in the marketplace. Having just a website would [...]
Continue reading...Interactive Marketing Influences Consumer Spending
13. August 2012
According to a new study conducted by Gartner Inc. 80 percent of consumer discretionary spending would be highly influenced by interactive marketing by 2015. Online marketing is dominant offering marketers’ new platforms to communicate and engage with customers. This approach of two-way engagement is important to be successful in this highly customer-centric environment. In turn, [...]
Continue reading...MC Donald’s sales declined in Asia
8. June 2012
McDonald’s Corp., the world’s largest chain of hamburger fast food restaurants, announced that its same-store sales increased 3.3 percent globally last month, declining short of analysts’ estimates, as sales dropped in Japan and China. McDonald’s restaurants are found in 119 countries and territories around the world. McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people. The company [...]
Continue reading...Talbots Negotiations with Sycamore ended with no Agreement
25. May 2012
Talbots Inc., a retailer and direct marketer of women’s classic clothing, shoes and accessories, announced Friday that a deadline expired without a deal in its exclusive talks about being acquired by a private equity firm and that it will actively pursue other options. Talbots’ shares fell to 36 percent today after exclusive negotiations with Sycamore [...]
Continue reading...Coca Cola Launched A New Marketing Campaign
16. April 2012
Coca Cola Company launched a new marketing campaign in Singapore. A big red and white machine was installed at the National University of Singapore, but instead of the drinks brand’s logo, the words “Hug Me” are emblazoned across its iconic red-and-white logo. Instead of paying money, customers have to squeeze the sides of the drinks [...]
Continue reading...Which is Better Article Marketing or Blog?
22. March 2012
Article marketing generates links to your website containing your keywords and could be more effective than a blog that builds the content on your own website. Article marketing has more benefits for your business website. Submitting articles can help your website get a higher search engine ranking for specific keyword terms associated with your site. You can have more [...]
Continue reading...Six Internet Marketing Services Myths
30. January 2012
The first internet marketing services myth is, you have to be a computer genius. People from all walks of life can get into the Internet marketing services Business. Doctors, lawyers, home makers, people with high school diplomas, people with college degrees. The second internet Marketing services is, you have to go to college, to learn internetmarketing services. If you just go to google, and type [...]
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22. January 2013
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