Browsing All Posts By Kurt Osterberg
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How to Market a New Business Online
Looking to learn how to market a new business online? To start, there are two main categories. They comprise of paid advertising and organic marketing. Typically, you don’t choose one or the other, ... -
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Product Strategy: How to Find Your Product Market Fit
The product development journey is a challenging path with lots of pitfalls. Both product startups and medium-sized businesses face them in spite of the years of experience in the industry. Life-long ... -
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4 Tips for Recruiting Top Talent with Gamification
Think of the craziest thing you could do to convince the most qualified candidate to accept a job offer. Would you meet them in Second Life over a virtual cup of coffee? Would you approach them throug... -
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Quit Making Sure and Start Making Decisions
One of my favorite questions to ask during my keynotes is, “what’s management for?” It sounds like a simple rhetorical question, but I don’t ask it rhetorically. I let people discuss it and of... -
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Setting Leadership Development Goals for the New Year
As the new year gets underway, many organizations are reassessing their leadership development goals. Of course, they’re not the only ones thinking about building better leaders. High-potential empl... -
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Difficult Strategic Decisions: 10 Step-by-Step Agency Examples
Need to make some difficult strategic decisions? See my 10 step-by-step examples! Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work... -
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How to Lead With More Resolve in 2020
Kick start 2020 by answering this question: “How can I lead with more resolve?” It’s a very broad question to answer. You’ll have to look at it from various angles, viewpoints and perspectives... -
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Breaking Down the New Form W-4 & How to Ensure Compliance in 2020
In the first major redesign over 30 years, the IRS is kicking off the decade by rolling out a new Form W-4. The updated document reflects changes that were made to the federal tax code following the T... -
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Are You Good at the Long and Short Game for Performance Excellence?
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/long_and_short_game_podcast.mp3 Marketing performance excellence takes building skills to succeed at both the long and sho... -
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Why Business Growth Relies on the Acceptance of Negative Space
I love negative space. Designers everywhere know about the hidden images within the Toblerone and FedEx logos that unlock the subliminal power of the brand’s purpose. Less well known are the logos o...
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