In a word, March 2020 was unexpected. As a (then) Field Marketing Manager, I was accustomed to travelling two or three times every month to represent Introhive at our various trade shows and events. But suddenly, I was confined to my one-bedroom apartment, researching all-things digital marketing.
At the same time, I felt both disheartened at the sudden lack of in-person events and emboldened to help pivot our lead generation campaigns to fully virtual.
Everything was changing – and changing fast – in my role.. Take logistics. While I used to spend hours packing our trade show booth, printing labels and one-pagers, shipping swag to show sites, running to FedEx for boxes and supplies, and mailing all of our items, my agenda today looks completely different!
In this virtual setup, my time is more often spent developing and managing a detailed campaign that consists of building registration pages, creating swag, managing graphic design, drafting social media posts, collaborating with the SDR team on their invite strategy, and the like.
In sum, I went from wearing one hat to wearing all the hats. And in the past year, I have learned a lot about taking events virtual. Here are my best tips for making your next virtual event a success:
Lastly, for all of my marketing professionals out there, there is a light at the end of the tunnel – in-person events will be back before we know it (some are already scheduled for Fall 2021!) Whether or not you already had digital experience, you are now more than equipped to run both styles of events, which will be incredibly valuable as most event strategies take on a hybrid in-person/virtual experience in the future.
Did you really think I was going to wrap without highlighting an upcoming event? Be sure to register for our International Women’s Day event on March 4th.