I’ve been in the business of helping companies in technical industries grow and evolve for nearly fifteen years. Suffice it to say, I’ve hosted a webinar or two in my time and have learned something new from each and every one of them.
Achieving quantifiable success when hosting a webinar is all about finding the sweet spot between ease and intrigue. You want potential viewers to be interested in what you have to say and you want them to be able to access and understand that information easily. You have to draw them in and keep them engaged.
If you’re wondering how to do that, don’t fret — I’ll be covering the hows, whys, ins, and outs of successfully hosting and promoting a webinar below.
What exactly is a webinar?
When writing this post, I conducted an experiment. I asked five people I knew what they thought a webinar was. The answers were varied. I was told that webinars were “online conferences,” “live interactive presentations,” and “like a video call except usually only one or two folks are talking and everyone else is listening.”
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The great part about this experiment was that everyone was correct. A webinar can be a lot of different things. It can be used as a platform for teaching. It can also be an opportunity to directly showcase products and services.
It can be whatever you or your business wants it to be. The only rules to a webinar are:
1. That it’s an online video class, workshop, lecture, or presentation
2. That you have a good reason for hosting it
What do I need to do to successfully host a webinar?
Imagine a webinar like a dinner party. Anyone can throw a fast food cheeseburger on a plate and call it fine dining. You’re not anyone, though. You’re someone who doesn’t want to just get by, you’re someone who wants to stand out and succeed. You’re here to serve a six course prime rib and strawberry pie kind of webinar. The best way to accomplish that is by doing the following:
How do I best promote my webinar?
Promoting your webinar is crucial. After all, what’s the point of hosting a webinar if no one tunes in to see it? There are four main avenues to go down when planning a promotion plan for your upcoming event:
The bottom line
Webinars are a great resource for any business trying to expand their reach. They don’t require doors or walls or a long drive. All a person needs to participate is a computer and a little free time. Since we’re all living in a hectic, busy world, being able to access useful information digitally can make a big difference. Plus, webinars can also develop trust, promote your company’s role as a thought leader, and help you better understand your target audiences.
If this post has inspired you to try your hand at hosting your very own webinar, don’t forget to send me an invite! I’ll do my best to tune in.