Make your list and check it twice, because it’s been a record breaking year for online sales. So this holiday season should be record breaking for your online store’s sales too.
With the hit to in-store shopping this year, chances are you’re going to have a bunch of new customers on your site. It’s really important that those customers have a great experience on your site if you want them to come back.
Let’s be real, Amazon has set the bar, and they’ve set it pretty high. Shipping and delivery has never been as seamless as it is today thanks to their site infrastructure and distribution. Customers will consider anything that falls short of that bar as a bad experience. So let’s hop into how you can achieve shipping, delivery, and pick-up success this holiday season.
Shipments and delivery from your end
Okay we might have overpromised in the title. You probably won’t be able to ship gifts like Santa this year, but you can damn well come close. Getting orders out on time is more important during the holiday season than the rest of the year because that big tree in a lot of people’s living rooms has a hard deadline. So let’s take a look at some things you can do ahead of time to prepare for holiday shipping and delivery:
These strategies will help with the shipping process from your perspective. Just as important however, is how to make your customers experience equally seamless and stress free from their perspective.
Shipments and delivery from your customer’s end
Every time you package up your product and send it away you have to think of the person opening it on the other end. This is a continuation of the customer experience, even once they’ve left your site. So now that you know how to achieve success on your end, let’s look at some of the ways to give your customers the best experience possible.
These are all necessary keys to shipping and delivery success for the holidays, but none of this information is really new. What is new due to the pandemic however, is the absolute need for curbside pickup if you’re operating a store.
This is a new reality that all store owners need to prepare for. All the big-box stores started doing curbside pickup pretty much when the pandemic started, so it’s important that you’re able to do it as well in order to compete. It’s pretty simple, here’s what you need to know:
Remember, you and everyone else having the busiest shopping season means couriers are going to have a hard time managing it all. Start being proactive today to ensure success when the orders start rolling in. That means getting aligned with your couriers and their deadlines.
Feel free to download our Holiday Merchant Guide that’s full of great tips.
CLICK HERE TO DOWNLOAD YOUR FREE HOLIDAY MERCHANT GUIDE