Months into the most challenging times of business history, digital presence has become the most precious resource. Reduced mobility, confinement, and health concerns have created a strong appetite for digital commerce across sectors that are expected to prevail in 2021. The future is about shifting from predict-and-react models to proactive-and-agile approaches. Enterprises need to adopt a culture that does not depend upon heuristics for decision-making but embraces the power of data and technology.
That’s where a robust Product Information Management (PIM) system can be of immense help to enterprises. It can publish enriched product data across multiple sales channels, manage distribution channels, quickly create product portfolios and catalogs at scale. Not only does it cut operational costs but empowers cross-domain teams to leverage insights, synchronize commercial structures, and create enriching customer experiences. With hyper-automation, personalization, and advanced customer experience (CX) ruling the digitalization space, adopting PIM capabilities will be pivotal for businesses to sell successfully.
Technologies such as PIM have the potential to ensure that enterprises are prepared for anything that 2021 brings. Here’s why:
2020 showed the cost of dilly-dallying adaptability, preparedness, and resilience. It has ushered a time of bold learning at scale. Today, embracing a data mindset can differentiate the leaders from the laggards. Companies that take into account the many benefits of information management and real-time analytics will shape the business landscape of 2021. Make the operational shift and commit to product information management and technology investments necessary to sustain as businesses grow, models evolve, and the market transforms.