Enterprise subscription management software is pretty boring. But the world is shifting from purchase to subscription. Every company now wants “continuous customer relationships” and consumers love subscriptions. In many ways, the subscription economy isn’t new. Even cars were often leased versus bought but they were still treated as an asset. Companies like Zipcar took it to a new level of all service.
Sellers like subscriptions because it gives them more predictable revenue and consumers like to avoid making large purchases and prefer smaller, predictable and cancellable subscriptions.
Some of the key drivers for this trend in business stem from four main drivers (according to Forrester):