Latest Posts
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How a Dream Team Will Help You Build Your Passive Income
Building your business to have a diverse set of income streams is a wise move. If you hire a team of contractors to handle the production, your passive income truly becomes much more passive once you get your team started. Think of it this way: If you invest in the stock market, every financial advisor suggests splitting up your investments into a diverse array of stocks and bonds, simply for the fact that not every company will perform well all the time. When one company has a bad quarter, a diverse portfolio allows you to minimize your losses, especially if the other companies in your portfolio are doing well. Independent contractors are al... -
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How to Get Employees Involved in Reducing Business Expenses
Pixabay Because of the economic climate COVID-19 has caused, businesses everywhere are working hard to reduce expenses. Effective cost-cutting techniques don’t just help you save money. They also build your company’s resilience and prepare it for setbacks. They teach you how to work with what you have right where you are. And when you succeed at getting your team involved in spending cuts, you increase your company’s growth potential. Establishing cost-reduction methods that get everyone involved The responsibility of reducing expenditures is not one person’s burden to bear. Executives can only reduce spending if there is a solid cost... -
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7 Tips for Hiring the Right Demand Generation Agency
Demand generation helps fill the gaps between your marketing and sales teams. With the right strategy in place, you can put your company on the right path toward more growth with qualified leads. But should you go it alone or look for some external help? Outsourcing your demand generation is an important decision for business leaders to make. It involves a lot of research to ensure that you are investing in the right agency for all of your unique demand generation needs. When you begin the process of searching for a team of demand gen specialists, you should pay special attention to their qualifications, past success, services, and the return... -
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The Power of Authenticity
The power of authenticity I’ve been thinking a lot about authenticity recently. I think it’s as a result of the stresses brought about by the pandemic that I’m experiencing a lot of inauthenticity in business. I’m being bombarded with emails, social media requests, and weird sales approaches from people purporting to be a friend. The favoured phrase is, ‘Having done some research on your organisation I have realised that we have [an offering] that would be valuable to you.’ You know, if they had done even the most basic research, they would realise their offer is not even remotely relevant to a niche consulting business – my cur... -
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Big Businesses Are Joining the Freelance Revolution, Says Harvard and BCG Study
As more high-skilled individuals choose freelancing due to the COVID-19 pandemic, big businesses are following suit. A new study by Harvard Business School and Boston Consulting Group (BCG) found that the vast majority of businesses see high-skills freelancers as integral to innovation and speed to market. The study asked senior leaders at 700 large American firms a variety of questions about their plans to be part of the freelance revolution. A majority (60%) report using major freelance platforms to find high-skills freelancers already, either extensively or moderately. However, almost 90% of businesses say that finding high skill freelance... -
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Framework for Conducting a Focus Group
Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. In these interactive group settings, the focus group provides their opinions and thoughts on the topic of discussion. It is a form of qualitative research where participants are recruited on the basis of similar demographics, psychographics, buying attitudes, or behaviors and are guided through a discussion by a marketing professional or moderator. Interviewing in a focus group s... -
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Why 72% of Businesses are Unable to Meet IT Disaster Recovery Expectations
A recent survey of 300+ IT professionals conducted by QuorumLabs Inc. revealed that 72% of businesses are unable to meet IT recovery expectations. To put this into context, let’s use a company’s email servers as an example. Ask a business executive how long he can work without his email, you get one answer. Ask the IT leader in the same organization how much time is needed to get the email servers up and running after a hardware failure, you get another answer. Typically, the time needed to recover the email servers is longer than the acceptable level of downtime. The survey revealed a huge gap in acceptable time to recover vs. time neede... -
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Why It’s Important to Make a Case With a Case Study?
Some of my friends say, “Dude, you’re a headcase.” And you know what? They’re not too far off. I can be. A headcase is something that a psychologist would study, but I want to talk about a case study for your business and why it’s important to make a case with a case study. What’s a case study? Well, a case study often gets confused with a white paper. A white paper is something that provides benefits and rationale for the implementation of a proposed solution. Yeah, I didn’t write that. But a case study actually gives examples of how a solution has fixed a problem. I constantly ask businesses to tell me what their solution is t... -
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Do You Know Your Virtual Assistant?
Your virtual assistant is more than that amazing avatar behind the company name that gets your SH** done in a timely manner. We are your left hand, right hand, and perhaps a toe or two that manages all those business nuisances and trying tasks so you can focus your most valuable time on what you do best. The prime reason you started your business. You know we exist because everything you need or want seems to get done. Kind of like some unicorn magic. We are damn good at what we do, or at least I know that I am. I have been in business since 2002 and absolutely love what I do and whom I serve. Social media has blessed me with wonderful connec... -
Finance 0
How to Keep from Confusing Buyers
As a marketer, your number one job is to create an environment that motivates and gives customers the confidence to buy. But sometimes, in our enthusiasm to convey the specific features and advantages of our product, we do just the opposite. Confused buyers don’t buy. It seems fairly obvious. The question is, does any kind of confusion derail purchase or is it something specific? What can businesses do to resolve customer confusion? We can learn about confusion from the consumer confusion study conducted by Gianfranco Walsh, Thorsten Hennig-Thurau and Vincent-Wayne Mitchell. They wanted to understand what type of confusion negatively affect...
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