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    How to Celebrate Employee Appreciation Day this Year

    Photo by Ryan ‘O’ Niel on Unsplash March 5 is National Employee Appreciation Day – a time to celebrate your most precious resource, the people who toil day after day to build products, sell and deliver services, help customers, solve problems, and drive business results. While cards, flowers, muffins or Starbuck gift cards on Friday are a lovely gesture, what employees want even more is an experience of appreciation as something that’s not reserved for an annual holiday; rather, as something that can – and should – be expressed every day of the year. So, here are 10 ways you can demonstrate employee appreciation – starting today...
    On March 3, 2021 / By
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    Overlooked Leads: How to Change Your Approach to Closing Deals

    Is there a disconnect between your Sales and Marketing teams? Do your monthly reports show a significant difference between leads and closed deals? Want to bridge the gap between inbound leads and closed deals but don’t know where to start? We’ve got you covered…with tips on how to change your approach to converting leads into new clients. What Qualifies As a Lead? First and foremost, your team needs to know what qualifies as a lead. At Bop Design, our best leads come directly from our B2B website contact form submissions. We are positively relentless in getting these leads scheduled after qualifying. Tips to Qualify and Convert Leads T...
    On March 2, 2021 / By
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    Essential Facts About Credit Card Processing

    Business owners often find the process of accepting credit cards confusing, so we thought we’d debunk some of the common misconceptions people have about credit card processing. Are you wondering whether your business should start accepting credit cards? Here are some facts about credit card processing. Myth #1: Accepting credit cards costs too much. Fact: While there are costs associated with accepting credit cards, your business may lose even more money if you don’t accept card payments. Credit and debit payments offer many benefits, such as improved cash flow and higher sales. Given that the total value of credit card transactions in C...
    On March 2, 2021 / By
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    The Baby Boom Women Demographic Represents Huge Opportunities For Business

    The other day I was reading an article that compared the life expectancy of men and women in the US. According to the demographic data the average man lives until age 76 and the average woman to 81, which is 5 years longer than men. This article got me to do some more research where I discovered that more than one-third of husbands and wives are less than one year apart in age. While men are often a little older than their spouse, most are within 2 years. That got me thinking those baby boomers (age 57-75 in 2021) who have accumulated an unprecedented amount of wealth during their lifetime for retirement. The leading edge of the baby boomer m...
    On March 2, 2021 / By
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    How Smartglasses Can Simulate an Office-Like Experience During WFH

    Businesses of all sizes have spent the past year adapting to the disruptive force of the Coronavirus pandemic. With a constant emphasis on evaluating safety protocols and what the future of office work looks like, augmented reality may well well become a key component in the future of collaboration. With vaccines arriving around the world, we’re entering a pivotal period in realizing what the future of office work will look like. With many employees benefiting from a life without commutes and the comfort of working from home (WFH), could we turn to technology to recreate office environments digitally? (Image: Gartner) The data above shows t...
    On March 2, 2021 / By
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    Essential Collaboration and Communication Software for SMEs

    Collaboration and communication software is the lifeblood of business in 2021. With millions of people working remotely worldwide, collaboration tools have become a game-changer for small and medium-sized enterprises. Why should you consider splurging on Collaboration Tools? There are many benefits to using collaboration tools in your workplace. Unlike other tools, collaboration tools allow teams to communicate from anywhere and at any time – removing the need for office-based work. Collaboration tools can also: Eliminate meetings and focus resources elsewhere. Collaboration tools allow you to eliminate team constant team update meetings, a...
    On March 2, 2021 / By
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    Becoming a More Decisive Leader

    You go to your editor because you’re confused about how to best approach an upcoming story. Instead of providing guidance about the story’s frame or talking you through possible sources, the editor says they aren’t sure who you should interview and asks your opinion. They also say they’re uncertain if the story is worth writing, ending the conversation with “maybe it is, maybe it isn’t.” You’re more confused than when you asked for help. Are you supposed to write the story or not? If so, you’ll have to figure out where to start because you aren’t sure who to contact or what the story is even about. You likely don’t recog...
    On February 28, 2021 / By
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    The Door’s Open but the Ride It Ain’t Free

    This was a line from the Bruce Springsteen song “Thunder Road” many years ago. I thought of it this week in terms of my business and how it relates. The song talks about change and points out that although the door may be open there is a cost, nothing in this world is free and you need to think about it before making a big business decision. In my business that decision is whether or not to leave a service provider for a different company. I am super fortunate in that I have one of the best client retention rates in the industry, well into the 90% range. I very rarely lose a client, unless someone goes out a business or a new executive ta...
    On February 27, 2021 / By
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    5 Smart Ways to Improve Your ROI (Plus Tools & Templates)

    ROI is the bane of every marketer’s existence. And with increasing budget cuts, it’s more frustrating than ever. (According to Gartner research, 44% of CMOs faced budget cuts in the wake of the Pandemic.) Improving ROI is always a priority, but with limited resources and increasing pressure to perform, how do you make headway? Having experienced these challenges with our clients and within our own content marketing operation, we know the pitfalls of chasing ROI. But we also know a few ways to improve it, and today we’re sharing them with you. How to Improve Your ROI If you want to increase your ROI at every level of your marketing, here...
    On February 27, 2021 / By
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    Google My Business Optimization: 5 Tips for an Impactful Profile

    In the modern digitally-driven world, it is no surprise that visibility on Google is key to your success as a business. While many businesses know to focus on Search Engine Optimization tools and Google ads, you may be missing an essential step: Google My Business optimization. Your Google My Business profile offers clients a powerful look at your business as a whole — it’s up to you to spotlight your strengths and make it easy for prospective clients to engage with you. If you’re wondering how to optimize Google My Business, don’t worry! In this article, we’re going to cover why Google My Business is important and then give you 10 ...
    On February 27, 2021 / By