Party City (PRTY) is a growing name that we think is well positioned for growth in the next year or two. This company offers products that people can use for all sorts of occasions. It is a niche play, and it is a successful operation. Of course, this type of company relies on consumers having disposable income, and that is why tax reform should be a large benefit for the company. Not just because it will grow earnings from a lower tax rate, but because sales should get a boost given customers have more money to spend. The performance of the name has been strong, and 2017 was a solid year.
For 2017, the company saw top line growth. Total revenues were $2.372 billion. This represents an increase of 3.9% from 2016. So, what went into driving these sales?
We were pleased to see that retail sales increased 5.3% driven primarily by 53 net new Party City stores added in the past twelve months. On top of that, comparable sales helped. At a time when many retailers are struggling with building same-store sales, Party City saw flat growth here, which considering the retail climate, is a victory. Obviously, we would like to see growth. Net third-party wholesale revenues increased 4.9% after adjusting for the impact of currency and the acquisition of 36 franchise stores over the last twelve months. On a reported basis, these sales increased 0.7%.
What about expenses? Well, these were up a touch, but in 2018 we expect this to taper off. Operating expenses totaled 29.4% of revenues, and increased 5.7% over 2016 to $696.2 million. The increase in rate was principally a result of the company’s investment in Kazzam, an online exchange platform for party related services. Wholesale selling expenses increased 9.0%, reflecting the acquisition of Granmark as well as inflationary cost increases. Retail operating expenses increased 1.6% due to higher store count and inflationary cost increases, largely offset by improved labor productivity and efficiency in our stores, as well as lower advertising expenses.