Whether it's a launch party, a conference or a networking event, companies have been hosting and marketing live events for decades. In the age of social media, spreading the word about an event is easier — and more beneficial to your brand — than ever.
"Social media is absolutely a must-have strategy for events," said Amir Zonozi, chief strategy officer at Zoomph, a social engagement platform designed for live events. "Not only are you connecting with more people at once, but you're connecting and branding yourself, verifying your expertise to an industry and audience on a digital stage."
Based on the insights of marketing experts, here's a guide to marketing your event on social media, from creating the initial buzz to following up after the hype has died down.
Before the event
The first step to event success is making sure people know about ...