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How to Effectively Use Second-Hand Products In Your Business
3888952 / Pixabay More businesses than ever are keen to save money. Due to these challenging and uncertain times, many companies have been forced to cut costs and reassess their budgets. Even those who are flourishing are keen to ensure that they are set for the future and protected against uncertain and unforeseen circumstances. Across most industries, with lay-offs and furlough schemes, remote working, transferring operations online, and more, there have been several multi-sector shifts. But one under-discussed shift has been a move towards the use of second-hand products. Below, we take a look at some of the key reasons why we have seen th... -
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Are You Guilty of These 4 Common Business Killing Mistakes? How To Fix Them Now
“If you fail to plan, you plan to fail.” ~ Benjamin Franklin There are a myriad of moving parts in a business to attend to so it’s no wonder that some things fall through the cracks. And this adversely affects your business growth and bottom line profits. In my work with entrepreneurs, I have found 4 common mistakes that will diminish your profits if not fixed right away. Mistake #1: Inconsistent Marketing My mantra: Consistency, Consistency, Consistency It’s just not enough to publish one Facebook post or a couple of tweets every week. Likewise, ignoring your email list is detrimental to your business. If you don’t keep up with a c... -
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Make More Mistakes. It’s Good For You!
You know the boss who tells you Go ahead, we want you take risks here. It’s Ok to make mistakes. And you think to yourself right away, yeah, Gina doesn’t mean that. Gina may not mean it. She is also totally on track. Andrew Huberman. Ph.D., is a celebrated neuroscientist from Stanford University, with a research focus on brain development, brain plasticity, neural regeneration and repair. His popular new podcast, Huberman Lab Podcast, delves into all matters brain functioning. Episode 7, titled “How to Learn Faster by Using Failures, Movement & Balance,” provocatively suggests that perhaps you don’t fail enough. Our brain grows ... -
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Resilience, Don’t Go At It Alone
People vector created by freepik Last week my client, Jill (not her real name), began her coaching session with: “If one more person tells me to meditate or do yoga, I will punch the wall.” I paused. She chuckled. We both laughed. Irony, right? This is what her manager told her to do in response to her frustration with an unrealistic workload and feeling overwhelmed with…well…everything. She built up the courage to talk to her boss and was told to do some downward dogs. The boss meant well. It’s even likely they were feeling equally as tense and not in the mindset to support someone else. We have all been there. Stress is as America... -
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A Quick Tutorial for Improving Your Retrospectives
I spoke recently on the topic of retrospectives and continuous improvement. I have written no fewer than 10 articles on the topic of retrospectives. IMHO, the retrospective is one of the most important meetings in the Scrum Framework. Sadly, it is also the agile technique that is most frequently butchered by hacks. I know, I know, that sounds like hyperbole. And perhaps my own experience is jaded from working with so many brand new Scrum Masters who may or may not have had much training in the role. (Unskilled Scrum Masters is another topic we can rant on in a separate post!) In any case, I put together this quick tutorial for those who are i... -
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How Small Business Can Compete with Large Business
Being a small business owner in the current environment can be scary. Big corporations have big marketing budgets, brand recognition, and general power in the industry. The good news is that our research shows that people want to shop small. All you need to do is learn how your small business can compete with a large business. Like most small businesses and startups, you may have a small marketing budget. It may seem infinitesimal compared with that of big businesses in your industry. You aren’t going to get a commercial during the Super Bowl, but you don’t need to go that big to play with the big kids. Businesses are like cars in this se... -
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How to Defeat Work-From-Home Burnout and Zoom Fatigue
In Part 1 of this series, I talked about how I helped Matt, the CEO of an insurance company with a staff of 1,300, navigate through a widespread work-from-home burnout crisis in his company. I advised Matt that what he needs to do in order to defeat work-from-home burnout is to stop thinking of COVID as an emergency situation to be handled via operational tactics. Companies need to approach COVID and the post-COVID world as our new abnormal reality, and use a strategic approach to survive and thrive in this new world. That includes a strategic re-evaluation of your internal structure, culture, and norms for a much more virtual environment for... -
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How to Write a Resume That Will Boost Your Career as an Older Professional
Searching for a job when you’re over 50 is never easy and can be stressful. But having the right resume can help. Discover how to write a resume that gets results when you’re an older professional — as well as some resume tips for what not to do. The fact is not every resume is created equal. But the stakes are high for your resume. It may be your only chance to make a good first impression. Your resume has the potential to get you in the door for an interview. Or, if done poorly, it could land you in the reject pile. So how can you make sure your resume shines in front of potential employers? Let’s consider 12 recommendations on how ... -
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What Every Small Business Needs to Know About Data-Driven Marketing
As a small business owner, you’re the CEO, Chief Marketing Officer, Chief Financial Officer, Customer Service Rep, everything all at once. You have multiple balls in the air and are switching roles at any given time. You always have one eye on growing your online sales, but you might find it tough to stay on top of best practices in marketing due to competing priorities. The truth is, marketing has changed a lot in recent years. With more people making online purchases (and boatloads of customer data being collected), marketing has become very data-driven. More and more of our customers who sell online (and have more than 2,500 email subscr... -
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How Today’s Go-to-Market Teams Generate Revenue
Can we tell you a secret? Actually, let’s stop treating this like it’s some sort of taboo—because we’re doing everything we can to make sure this doesn’t remain a secret. So, here it goes: Revenue growth for marketers has never been about capturing leads, doing a hand-off with your sales team, and then yet another hand-off to a different team when the lead becomes an actual customer. Sure, that’s how we’ve been operating for years, but today’s agile and resourceful modern go-to-market (GTM) teams are creating demand with powerful campaigns tailored for their highly specific target segments, harvesting that demand in intelligen...
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