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    4 Things to Consider When Changing Your Marketing Strategy

    qimono / Pixabay If the mere thought of overhauling your marketing strategy gives you anxiety, I get it. It’s time-consuming. There’s a lot of hard work involved. And, of course, there’s always the risk that the new strategy will sink your business, decimate the lives of everyone you love and reduce all of your hopes and dreams to ashes. Alright, changing marketing strategies isn’t that scary, but it sure can be daunting. And while it might be tempting to avoid the trouble altogether and stay the course, sometimes a change is necessary. If your business is due for a change, take a deep breath. I’m here to help. (And before we go too...
    On September 19, 2021 / By
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    How to Choose Between Wealth and Power: Understanding the Founder’s Dilemma

    Often overlooked in the excitement of starting a new business is one of the most important decisions a founder will have to face early on in their journey: 1. Should I do it alone and be in total control but be forced to bootstrap the venture and grow more slowly or 2. Bring in cofounders or investors to help fund and grow the business more rapidly, but be forced to share decision-making control? The choice of building it yourself, often on a shoestring budget, vs sharing control and accepting investments from others for rapid growth is known as the Founder’s Dilemma. Founder’s Dilemma – Power and Control “Even though I need your mone...
    On September 18, 2021 / By
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    How to Boost the ROI of Your Next Virtual or Hybrid Event

    Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do. Learning how to measure your ROI (and boost it) is essential for understanding the effectiveness of your events. In a survey recently conducted by Marketing Charts, B2B companies reported that events help generate more leads than any other strategy. Even with that reassurance, event investment can feel counterintuitive when measure...
    On September 18, 2021 / By
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    What is Product Engagement, and Why Does it Matter?

    Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips to increase product engagement. What is product engagement? Essentially, product engagement measures the level to which customers are active within your product. So, not just measuring active users but actually understanding which customers are engaging with your product and why. Measuring customer engagement is critical to understand...
    On September 18, 2021 / By
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    Millennials Know How to be Prepared

    As Millennials, we’re growing up in a different world than our parents grew up in. They didn’t have the same technology, diversity, and mindset that we do. That being said, the world we live in — is in some ways tougher than the world our parents grew up in. We’re gunning for straight A’s, internships starting as early as high school, as well as extracurriculars to help us prepare for college — that’s how we work to be prepared in this strange new world, especially post covid, and recurring covid. Millennials Know How to be Prepared We do all this preparing, including having so many extras on our schedules, because we have to pr...
    On September 17, 2021 / By
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    How to Build an Effective Retargeting Strategy

    A retargeting strategy is an essential piece of your media plan. With retargeting, you can deliver online ads to a user based on their previous intent-based actions on the web. It’s an important tactic for moving users down the funnel to conversion, or another desired action. To create a really successful retargeting strategy, you’ll want to include retargeting as part of your multi-step media plan that uses different channels and messaging to achieve your campaign goals. How a Retargeting Strategy Works Retargeting allows you to re-engage a user that has shown interest in your brand or product. To create a successful retargeting strategy...
    On September 17, 2021 / By
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    How to Lower Your Risk of Entering a New Market: One Good Idea

    Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. While each person recognized there is always some degree the risk, they wanted to explore how to minimize this risk. We discussed the importance of having clarity based on data regarding customer needs and wants and the degree of competition.We also mentioned the importance of conducting research to validate the market, estimating the cost of entry, defining and establishing a unique and compelling value propo...
    On September 17, 2021 / By
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    11 Important Things to Do Before Retirement and More

    We all enter the professional world at a young age and continue working till the age of retirement. Yet, during all these years, we dedicate our lives to work and rarely devote time to everything we would love to do. Then, retirement comes, and we finally feel like we have the time to do all the things we have ever wanted to enjoy. That’s why retirement is regarded as one of the most enjoyable times of our lives. But, these words only present half of the truth. “Retirement: A time to do all the things you never had time to do when you worked.” – Catherine Pulsifer These words by Catherine Pulsifer reflect a deep truth — and give tho...
    On September 16, 2021 / By
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    Lessons Learned From a Poorly Run Golf Course

    I bet you’re wondering why I would write about lessons learned from a golf course? Many things remind of my business (which is helping small businesses succeed via the web). I had an experience this week at a golf course which got me thinking, and I came up with four lessons I learned from a bad experience. Here is the story: My wife asked me if I wanted to play golf last Friday. I was busy but decided to take a break and play nine holes at a local par 3 course. As it was a Friday and a workday, we did not call for a tee time, we figured we’d stop by and see how crowded it was. When we got there, there was nobody on the tee box, and the b...
    On September 16, 2021 / By
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    3 Key Small Business Marketing Steps

    Photo Credit: Deagreez for Getty Images Pro Marketing needs to bring in more money than you spend on it, which I why I stand behind 3 key small business marketing steps. Many thirsty marketing consultants give small business owners a list of expensive options and tell them they have to spend money to make money. You do need to spend money to make money, but you shouldn’t spend more than you’re able to make. My recommendation is to build your audience and start generating leads with the 3 foundational steps of marketing. Once those three are working for you, they will tell you a lot about your business as a whole. They will set you up with...
    On September 15, 2021 / By