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  • Finance 0

    Google Analytics 4 and UA Properties: What You Need to Know

    As if 2020 didn’t already throw enough curveballs at us, Google decided to introduce Google Analytics 4 (GA4). There I was, working on an intake checklist for a new client, reviewing their GA account when to my surprise the entire dashboard looks terrifyingly different. Where did Views go?! Where are the Behavior and Audience sections? Before I let myself spiral down a dark hole of panic, I did what humans do best: googled that sh**. After initial research, I discovered that (thankfully) Universal Analytics (UA) did not suddenly disappear overnight for new accounts. Though GA4 won’t be taking over entirely just yet, it’s still extremely...
    On February 27, 2021 / By
  • Finance 0

    What Was Your Main Focus When You Opened Your Business?

    During the initial business startup phase, providing great customer service may not have been your first thought. Instead, you focused on getting the best location, trendy furnishings, celebrity appearances, and over-the-top promotions that you “knew” would jump-start your business. You thought, “I just gotta get the hip crowd to check out my store. I know they’ll love it. I’ll be the talk of the town”. You figured you’ll always have time to improve the service later. Really? What To Focus On When Starting a Business “Newness” builds upon itself with a steady stream of customers focused on hitting the next hottest spot. Sure...
    On February 27, 2021 / By
  • Finance 0

    Innovation as the Escape Route from Financial Slowdowns

    qimono / Pixabay It is too soon to say that humanity has the upper hand on the Coronavirus, but data coming in recently is undoubtedly encouraging. The United States, for example, recently saw a 19% decline in cases of COVID-19. This has been the case in multiple countries, even those that have been the most harshly impacted. Whether it’s because of mass vaccination or the fact that people have learned to live their lives alongside the virus, recent numbers are leaving room for optimism. We’re talking about the lowest number of worldwide weekly cases of COVID-19 recorded since October 2020 and a continuing decline in weekly deaths as well...
    On February 27, 2021 / By
  • Finance 0

    How to Open a Business Bank Account (and Why You Need One)

    Wondering how to open a business bank account or why you might need one? Although it’s possible to run a small business using your personal bank account, there are benefits to having a dedicated account for your business. Keeping your business finances separate from your personal money will make it easier to manage cash flow and track business expenses. Another reason for opening a business checking account is that it will make you seem more professional to your customers in case they want to write you a check or you need to write them one. Lastly, having a business bank account can help you qualify for business financing, which you may nee...
    On February 27, 2021 / By
  • Finance 0

    Product Innovation: How to Build Products Your Customers Love

    How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As the technology and business landscape continues to shift rapidly, companies that embrace innovation will have a clear advantage over those who don’t. As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. From who you hire to holding your team accountable for certain OKRs, innovation requires buy-in from your entire organization. In this article, I’ll share what product innovation is, why it matters, and how to build...
    On February 27, 2021 / By
  • Finance 0

    I Miss the Beach … Avoiding Burnout in 2021

    We are approaching one year in virtual mode. We’ve pivoted. We have and are applying for our PPP loans. We’ve shifted our meetings to Zoom. We’ve become comfortable with working largely remotely. We’ve turned our dining rooms into classrooms. We’ve done what we can to make sure our team members have what they need and are okay. Working remotely is great, right? But wait, am I the only one who’s feeling a little burnt out? Am I the only one who is NOT working with toes in sand this winter? Let me share with you a few ways that I’ve been avoiding burnout and helping my clients to do the same. My Top 3 Ways to Avoid Burnout in 2021...
    On February 27, 2021 / By
  • Finance 0

    Lack of Attention to This “Big Rock” in Your Business is Costing You

    You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in order to get the most material into the container? If you add the sand first, there won’t be any room for the rocks. If you start with the pebbles, you can fill in the crevices with sand, but there won’t be any room for the big rocks. But if you put the big rocks in first, then you can add the pebbles, and then the sand, to fill in all the gaps. The metaphor here is usually about assessing your time management or attention: take care of your big rocks — your most important things — first, and...
    On February 25, 2021 / By
  • Finance 0

    How Microlearning Can be Used to Improve Employee Training Retention

    Employee training has become an important part of business growth, especially with the rise of remote work. Does that mean businesses should create more intensive training programs? According to instructional designer Dr. Jiani Wu, microlearning modules are more effective in training retention than longer learning sessions. But what is microlearning? And why does it work better than traditional learning programs? Microlearning Defined Companies that have regularly run training programs may find themselves asking what is microlearning? This is the process by which bite-sized content pieces are transmitted to employees over days, weeks, or mont...
    On February 25, 2021 / By
  • Finance 0

    7 Modern Strategies to Make Remote Teams Work in 2021

    Today, offshoring has become a highly successful idea for many software companies. Fewer labour costs, extensive talent pool, and infinite scaling opportunities have encouraged the software companies to hire remote developers for their project. In today’s time, no software development company or a startup can have all the necessary skills to make an app. So they have started hiring remote developers or a development team to work on a specific project. You can also think of hiring a remote development team if you are working on a dedicated project. However, you need to consider a couple of things if you are going to hire offshore remote team...
    On February 25, 2021 / By
  • Finance 0

    5 Keys to Startup Marketing Success

    Free-Photos / Pixabay I’ve been doing some advisory board work lately. This is fun because I get a chance to help root out some of the most common strategy and marketing issues before they hamstring the startup team and start them down a path that can end in a project failing without having the proper opportunity. As I was working through my thinking, I got onto the subject of what are some of the basics that a startup founder or team need to know to get started on the right foot. Here are 5 things that I think all startups should know about marketing and strategy before they get too far into their project. Customer Focused, Not Product Foc...
    On February 25, 2021 / By